BRAND STRATEGY & COLLABORATIONS
I HELP BRANDS GROW THROUGH STRATEGY, PARTNERSHIPS, AND CREATIVE DIRECTION.
FROM WEIGHTWATCHERS TO FRIGIDAIRE, I’VE DEVELOPED LICENSING AND BRAND STRATEGIES FOR GLOBAL NAMES – WHILE ALSO GUIDING INDEPENDENT BRANDS TO DEFINE THEIR IDENTITY, CREATIVE COLLABORATIONS, AND MARKET TRAJECTORY.
BEYOND STRATEGY, I BRING DEEP EXPERIENCE IN ART DIRECTION AND CREATIVE OVERSIGHT, MANAGING FREELANCERS, SHAPING EDITORIAL FEATURES, AND DIRECTING LARGE-SCALE BRAND ENVIRONMENTS LIKE INTERNATIONAL TRADE BOOTHS.
RESUME AND FULL PORTFOLIO AVAILABLE UPON REQUEST.